Ballet World Connected was created in 2020 by Lucas Labrador, a professional ballet dancer from Argentina. Our primary channel (@BalletWorldConnected) has more than 330k followers on Instagram, 120k on YouTube, and 100k on TikTok. It's one of the most popular dance pages in all of social media, reaching millions of accounts each week.

Lucas combined what he learned while studying Marketing at Palermo University with his years of experience in the dance world to steadily expand Ballet World Connected; our network now includes several other viral pages, bringing our total followers to nearly 1,000,000. We plan to double our reach in 2024.

Ballet World Connected is uniquely positioned as a powerhouse social media agency for dance studios, teachers, and coaches— anyone looking to grow their audience online and off.

We provide strategies, best practices, and advice that we have both tested and proven, to get you off of social media and back in the studio.

About our founder:

Lucas Labrador has danced with Atlanta Ballet, Indianapolis Ballet and Argentinian National Ballet. He has guested with companies all over the world, in works by renowned choreographers such as Liam Scarlett, Ricardo Amarante, Johan Kobborg, Yury Possokhov, Claudia Shreier, Dwight Rhoden, and Gemma Bond.

His repertoire includes works from Jiri Kylian, Mark Morrison, George Balanchine, as well as principal and soloist roles in full-length ballets such as Swan Lake, Giselle, Sleeping Beauty, Raymonda, Don Quixote, The Nutcracker, Beauty and the Beast, and Snow White.

In his far-reaching career, Lucas has forged invaluable connections with dancers, teachers, choreographers, companies, and schools from all corners of the globe, gifting him the professional and personal experience to help others.