Turn Your Ballet Content Into Followers, Students, and Income
Instant access • Cancel anytime
A proven social media system for dancers and studios, built from strategies that generated over 100 million views—by Lucas Labrador, cofounder and CMO of Barre Trash.
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"I must say, I'm genuinely delighted to have embarked on this collaboration with BALLET WORLD CONNECTED and Lucas. Your insights, suggestions, and active promotion on your Instagram account have already proven to be immensely valuable.
Stanislav Beliaevsky/International Ballet Teacher & Choreographer
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''The whole team is very professional and helpful. Whenever I've had any questions or concerns they've been addressed inmediately and my business is doing way better than I thought after just a few months!''
Cristina Krigolson (@Face_TheBarre). Ballet Coach
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''My account has doubled the amount of followers. I believe that if more dancers had access to working with Lucas and the BWC team, they will thrive and succeed on whatever they are pursuing.''
Stephano Candreva. Former artistic director of Ballet Pensacola
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'' With the help of Lucas Labrador my business is having a new brisk start. Lucas is always a pleasure to deal with! He is super responsible, responsive and always full of fresh ideas.''
Elena Kunikova
Everything You Need for Successful Social Media Growth in the Dance World
STEP-BY-STEP
SOCIAL MEDIA TRAINING
Practical lessons built specifically for dancers and studio owners
From beginner foundations to advanced growth strategies
Regular updates with what’s working right now across Instagram and social media
Breakdowns of real dance accounts and why they grow
No generic marketing theory. Just what works in this industry.
DONE-FOR-YOU
CONTENT SYSTEM
Monthly content calendars so you never guess what to post
30 ready-to-execute Reel ideas every month
Hook frameworks that increase watch time and retention
Caption templates designed to drive engagement and action
Built to save time while increasing consistency
GROWTH &
ENROLLMENT STRATEGY
How to turn social media into student enrollments and paying clients
Positioning strategies to build authority in your niche
Monetization frameworks for dancers, studios, and coaches
Weekly trend insights and feature updates
A searchable resource library so you can find answers fast
YOUR MEMBERSHIP INCLUDES A
30-DAY CUSTOM CALENDAR FOR DANCE STUDIOS/DANCERS
YOUR FREE CUSTOM CONTENT CALENDAR INCLUDES:
• Ballet-specific Post and Story ideas that actually work in this niche
• Ready-to-film Reel scripts for dancers and studios
• Scroll-stopping hooks adapted for dance content
• High-converting Calls to Action that drive inquiries and enrollments
• Smart ballet hashtag frameworks, not random spam
• Delivered fresh every month inside your membership
Dancer Testimonial: Courtney Shealy (ABT)
Courtney Shealy, a dancer with American Ballet Theatre, trusted the Ballet World Connected team to guide her growth.
10.7K Followers & Growing
With our strategies, Courtney went from struggling to get traction to building a strong, engaged audience, now over 10.7K followers and climbing.
Proof That It Works
Courtney’s results show what’s possible when you pair artistry with the right growth system.
WHAT’S INSIDE THE SOCIAL MEDIA GROWTH SYSTEM FOR DANCERS AND STUDIOS
LIVE STRATEGY SESSIONS
• Monthly live breakdowns of dance accounts
• Reel structure, hooks, and retention analysis
• What’s working right now in ballet content
• Real examples from BWC and Barre Trash
• All sessions recorded
WHAT’S WORKING NOW
• Viral Reel formats adapted for ballet
• Trend breakdowns for dancers
• Summer intensive and audition angles
• Algorithm updates that matter
ON-DEMAND GROWTH TRAINING
• Step-by-step social media framework for dancers
• Reel strategy for reach and engagement
• Profile positioning for authority
• Monetization and enrollment tactics
• Proven systems used inside BWC
DANCE CREATOR COMMUNITY
• Direct answers during live sessions
• Help refining your niche
• Strategic direction when engagement drops
• Real-time feedback
CONTENT SUPPORT
• Connect with serious dancers and studios
• Content feedback and collaboration
• Accountability to stay consistent
• Growth-focused environment
MONTHLY CONTENT CALENDAR
• Direct answers during live sessions
• Help refining your niche
• Strategic direction when engagement drops
• Real-time feedback
MEET LUCAS LABRADOR
Professional Ballet Dancer
Founder of Ballet World Connected (329k followers on Instagram)
Co-Founder of Barre Trash (6-figure ballet clothing brand)
I’ve built and scaled brands inside one of the most competitive niches in the world: ballet.
Not with ads first. With strategy.
The Numbers
• 1,000,000+ followers generated for clients
• 100,000,000+ views across dance accounts
• $500,000+ generated directly from social media
• 200+ ballet studios and dancers worked with
• Six-figure dancewear brand built organically
• One of the largest dance media platforms online
Results:
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@Elena.Kunikova
Results: 35K+ followers gained. 20M+ video views. 40M+ accounts reached
Services Provided: Full social media management. Daily content ideas. Ad campaigns. Business advice & automation. Monthly Zoom reports
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@PremiereDivision
Services: Video Editing, Collabs, Trends Research, Caption Copywriting
Results: Started with 300 followers, now at 10,000 (+9,700 followers)!
Ballet World Connected delivers real, measurable growth. 🎉
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@Face_TheBarre
Services: Pro Video Editing, Collaborations, Caption Copywriting, Profile Optimization, Content Brainstorming, Trend Research
Results: Grew from 500 followers to 11.5K (+11,000)!
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@BalletWithIsabella
Services: Collaborations, Promotions, Caption Copywriting
Results: Grew from 80K to 231K followers (+100K) in 2 years!
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@BerksBallet
Services: Pro Video Editing, Collaborations, Caption Copywriting, Profile Optimization, Content Brainstorming, Trend Research
Results: Grew from 0 followers to 2,700!
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@SimplyBalletTraining
Services: Pro Video Editing, Collaborations, Caption Copywriting, Profile Optimization, Content Brainstorming, Trend Research
Results: Grew from 0 followers to 4,600!
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@LucasLabradorDancer
@LucasLabradorDancer, founder of Ballet World Connected, leads by example with a thriving Instagram presence of over 71K followers.
Lucas has generated 6-figure revenue through platform-paid views, brand collaborations, and global dance invitations, performing in over 10 U.S. cities and countries like France, Switzerland, Germany, Latvia, Sweden, and more. -
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@TheMaleDanceConnection
Services: Pro Video Editing, Collaborations, Caption Copywriting, Profile Optimization, Content Brainstorming, Trend Research
Results: Grew to 7,500 followers and counting!
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@TheRockSchoolDance
Services: Content Editing, Caption Copywriting
Results: New client – growth journey just beginning!
@RockSchoolDance is the latest addition to the BWC family, and we’re excited to help them achieve their social media goals. 🎉
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@BalletWithHilary
Services: Pro Video Editing, Collaborations, Caption Copywriting, Profile Optimization, Content Brainstorming, Trend Research
Results: Nearing 5,000 followers with multiple viral videos reaching over 6 million views and counting!
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@IowaDanceCollective
Services: Collaborations, Caption Copywriting, Promotion
Results: Building a strong presence with BWC’s tailored strategies!
@IowaDanceCollective is growing steadily, showcasing the impact of expert collaborations and promotions. 🎉
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@BarreTrash
About:
Co-founded by Lucas and Louis DeFelice, @BarreTrash is a 6-figure ballet brand reaching 25K followers and 3M accounts monthly.
Lucas handles content, editing, and photoshoots with top ballet companies, while Louis adds creative ideas and comedy. Every product sells out, driving 6-figure revenue. -
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@Stanislav.Belyaevski
@Stanislav.Belyaevsky, a world-renowned ballet dancer, partnered with BWC to showcase his artistry and elevate his social media presence.
Success:
Started from scratch and grew to 9,500 followers through pro video editing, caption copywriting, collaborations, and trend research. -
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@PeridanceCenter
@PeridanceCenter partnered with BWC to enhance their social media presence and connect with a broader audience.
Success:
With pro video editing, caption copywriting, monthly performance reports, and collaborations, BWC has helped drive engagement and visibility for Peridance. -
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@Ballet_Pensacola
Services: Pro Video Editing, Collaborations, Caption Copywriting, Profile Optimization, Content Brainstorming, Trend Research, Content Creation Training, Paid Ads for Workshops and Summer Intensive
Results: Grew from 2,000 followers to 4,000 (+2,000) and still growing!
@Ballet_Pensacola’s steady growth showcases the effectiveness of BWC’s targeted strategies and creative support. 🎉
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@LucianoPerotto
@LucianoPerotto partnered with BWC for social media coaching, staying ahead of trends and optimizing his online presence.
Success:
Our guidance led to brand collaborations and worldwide dance invitations, growing his account to over 45K followers.
